Have you heard of social selling? Or is this a new concept you just stumbled onto?
Don’t worry. It’s a pretty easy one for you to understand and even better, you can leverage it to boost sales for your business.
Social selling is a great way of using the connections and trust built through social media to sell products or services.
Now, Instead of the boring traditional advertising, which focuses on promoting the benefits of a product, social selling is all about building real relationships with potential customers and business partners.
By having real conversations, either in person or online, you can establish trust and guide the customer through the sales process.
It’s a more personal approach that can lead to lead generation and successful deals.
The 4 Pillars Of Social Selling
Calm down! Before you jump in fiercely on the social selling strategy, you should become familiar with its major pillars.
Once you’re able to mail these pillars, you can begin to forge a long lasting relationship with your customers that will generate a lot of sales for your brand and business.
Let’s get into these pillars now, Shall we;
Create a professional brand
Can you believe that 81% of buyers are more likely to engage with a sales professional with a strong brand?
But even better, 92% of buyers want to deal with a known thought leader in their industry. So, it’s important to take the time to develop a quality professional brand.
Find Your Potential Buyers
You need to actively look for your buyers on the social platform you’re using. For example, if you’re trying to promote your brand on LinkedIn, then you can make use of their advanced search functions to find specific groups, people, and companies that you’re interested in connecting with.
Engage With Insights
By sharing content with your buyers, you’re able to build trust and awareness. And trust me, if you share 20 posts a month, you’ll reach on average 60% of your connection base.
You can make use of tools that will make this a whole lot easier for you like Feedly and Buffer, this way you stay on top of sharing valuable content.
Forge Lasting Business Relationships
People are far more likely to remember you if you’re an active networker who delivers valuable introductions without an overt motive.
So, comment, like and share your buyers’ posts.
You should also save content that aligns with your buyers’ challenges and share it at the right time based on their stage in the buying process.
Why Is Social Selling Important?
In today’s digital age, social selling is a game changer. It’s a refreshing change from those traditional sales methods that can feel pretty impersonal, don’t you think?
By directly engaging with customers through commenting, liking, and sharing their posts,
companies can build social credibility and generate “free” advertising, which can ultimately help turn their prospects into buyers.
If you’re still wondering why your company should take advantage of social selling, then look at the 3 major reasons below;
One of the main reasons why social selling is so important is that it allows businesses to tap into the vast potential of social buying. With more people than ever active on social media, there has been a significant increase in e-commerce sales, making it an ideal space for businesses to sell their products and services. Consumers are also using social media platforms for brand and product research, which means that they’re already in the buying mindset when they come across your business on social media.
Another key point to consider is that your main competitors are likely already using social selling as a way to reach their prospects and customers. With so many businesses turning to digital channels, it’s crucial that you don’t fall behind and that you stay ahead of the curve. By conducting market research and understanding the behavior of your prospects, you can better target and contact specific prospects while enhancing your long-term strategies.
In addition, social selling enables you to build trust and credibility with your prospects and customers. By engaging in direct conversations, commenting, liking and sharing their posts, you can establish yourself as a thought leader in your industry and a reliable source of information. This can help you generate “free” advertising and turn your prospects into buyers.
How To Do Social Selling The Right Way
Are you now ready to up your social selling game or dive right into it? It’s important that you do social selling the right way.
Here are some tips to help you make the most of your social selling efforts:
Create a professional brand with value
You want to establish yourself as an expert in your industry, so focus on providing valuable content and insights. Share interesting articles, write your own content, and show your prospects that you’re there to help them, not just sell to them.
Build relationships with the right prospects
Social selling isn’t about adding more contacts to your list, it’s about building genuine connections with the people who are most likely to be interested in your products or services. Use social selling tools and methods to identify the best prospects for your brand and focus on building relationships with them.
Share your insights and focus on the needs of your prospects first. Personalize your messaging and communicate with authenticity to build trust with your prospects.
Stay informed and consistent
Social selling takes time, so don’t expect immediate results. Stay in touch with your prospects and use the built-in tools on social media platforms to measure the success of your efforts. Make adjustments as needed and keep building those relationships.
Remember, social selling is all about forming real connections and building trust with your prospects. By following these tips, you’ll be on your way to turning those prospects into loyal customers.
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