A great content is all you need to grow your website, says no one ever. You can own the most beautiful house, but if it’s built on a shaky foundation, soon enough it comes crumbling down. You have very valuable content on your website, that’s great. But if your website isn’t built to help you attract and retain as much traffic as possible, then your strategy is bound to fail. This is where proper website optimization comes in.
Ask any marketer or business owner what they’d like most in the world, and they’ll probably tell you more visibility. What often comes after that? More traffic to their site. For a majority of marketers generating traffic and leads to their website is their biggest challenge.
If you want to generate any form of traffic to your website, then a detailed website optimization strategy is a must. When your website is optimized properly, it is more likely to rank high on Google’s SERP.
There are various ways you can optimize your website and impact it positively, attract visitors and even retain them as customers.
Website Optimization In 5 Steps
On Page SEO
This is essential to the success of any website, and if you’re reading this page, you likely already know the massive impact a successful on-page SEO campaign can have on your business. Regardless of whether you have an existing on-page SEO campaign, or you’re starting from scratch with a new website, this is a website optimization tip that will be the most impactful for your business.
On-page SEO includes any strategies that you implement on your website.
The on-page SEO strategy keyword optimization helps your content appear more relevant to interested users.
Google pays attention to all the components of your website and it decides if it is relevant enough to be ranked high on its page. From your title, meta description, alternate texts and links, etc, you should optimize them to fully include target keywords as well as making sure that they are the perfect length for search engines.
If either element is too long, it could get cut off in results pages — hindering users from being able to see the whole thing. You can make use of the SERP preview tool to make sure your titles and meta description are the perfect lengths for search engines.
If you’re wondering how to improve on-page SEO, optimizing for keywords is hugely important. Keywords are one of the biggest signals to Google that your content is relevant — meaning keyword optimization also helps you improve search rankings.
2. Amp Up The Speed Of Your Site
Speed is the name of the game when it comes to improving SEO. Did you know that if your site takes more than three seconds to load, users could leave? This means that if you have a website that take a lot of time to load, you are already losing potential customers before they even have a chance to indulge their eyes on the value of your content.
The Google AMP for WordPress is a great plugin for increasing the speed of your site. Also, reducing the size of videos, audios and images can also help increase the speed of your site.
3. Focus On Quality Not Quantity
Write something your customers will find meaningful or don’t write at all.
Once you understand your customer, the next challenge is to write content that will be valued and shared. Content that gets shared are those that are compelling and from the heart. While it may be tempting to put out blog posts and contents every day, your focus should always be more on the quality rather than quantity.
Don’t limit yourself to written content. Other multimedia like video, infographics, pictures, and playlists are good ways of keeping audiences engaged across multiple platforms.
To be able to retain your website visitors, they need to engage with your content and it can be a bit difficult knowing what they want or the kind o content they will engage more with. How do you know what your customers want to read? How can you know your customers at all?
Getting a good grasp of buyer persona – interests, age, shopping preferences – and finding out where clients hang out online are only a few ways to figure out your customer base. You can gain specific information about how clients use your product or service, why they use it, challenges clients face, and how you can improve. You can then use it to work and build on your content.
This is one easy website optimization trick that is easily ignored. Website feedback is very important because it gives you the answer to – ‘what’ & ‘why.’ There are some specific answers you need to find out so that you can understand how to serve your prospective customers better
Those questions include;
Why don’t the visitors fill out a form? Why do your pages have a high bounce rate? What else can you do to improve yours visitors experience? Why do the prospects exit without taking actions? What elements do your website visitors customers find annoying on your website? A simple survey on your site is the easiest way to get feedback. Your survey can also be in the form of a popup to grab the attention of your visitors.
Using a feedback button gives you another easy way to ask for feedback on your site. Sometimes you need to persuade your customers to give their feedback, you can do this by offering them a lead magnet. It could be an e-book, a free master class session, a video or audio package etc.
5. Optimize Your Website For Mobile Phones
Let’s be honest, the internet was built largely to serve desktop users. But, smartphones and other mobile devices have become the basic go to tool for a majority of humans, so, it’s important that you create websites that are mobile friendly with mobile designs.
When your site is mobile responsive, you can be rest assured that no matter what device people use to access your site, it will look and operate the same.
Some of the ways you can optimize your website for mobile phones includes resizing your images so that they load easily in a mobile devices. Also, create an easy to use interface and navigation buttons to make the process of accessing your website more seamless for mobile users.
Finally, ensure that the content on your website does not look crowded. Mobile devices have smaller screens and so less is more. A crowded looked user interface can lead to a high bounce rate because it will not appeal to a lot of people.
Properly implementing these 5 website optimization tips would definitely help your business on its goal to attract and retain even more traffic on your website. If you are looking to drive in more sales from your website, you should check out the article below.