Content marketing is gold for your business. That’s it. That’s probably the most honest statement you will hear today. Scratch that, this year.
Content marketing is no longer this new exciting strategy on the digital marketing block that you need to dance around, it is an absolute necessity if you want to grow your business long term.
The best way to market to people should be in a way that doesn’t really feel like you’re marketing to them. The best way to effectively do that is really through great content.
Unlike the traditional form of marketing that is disruptive and can potentially leave your audience and customers irritated, content marketing allows them to make decisions on their own .
Content marketing is a very natural and effortless way to market to your target audience. This is because you are using the pull method rather than the push method.
This means that you’re able to attract people to your business rather than forcing your brand down their throats. This promotes customer interaction and business longevity.
What Is Content Marketing?
Content marketing is a marketing strategy that focuses on delivering great quality and valuable content to an audience consistently with the sole aim of establishing a long term relationship.
This strategy makes your audience believe that you genuinely care about them and what they want. It creates the impression that the relationship is more than just a transaction which will help you build trust with your audience.
This Is Why Content Marketing Is Absolute Gold For Your Business
Gives Your Brand A Unique Flavor
Content marketing is the best way to set your brand apart from other brands. You can do whatever you want to do with your brand.
The best brands in the world have a distinct unique voice which is only made possible because of the kind of content they create.
When your customers are consistently used to a certain brand tone and voice, your brand becomes easily recognizable to them.
You want your brand to leave a taste in the mouth of your audience. A sweet taste, hopefully.
What’s the difference between the brands that stand out and the ones that easily get buried in piles of rubble? I’ll tell you what it is; Content marketing!
Improves SEO Efforts
In case you didn’t already know, SEO and great content work so well together.
You can be the best at search engine optimization, but, if you’re not creating great content your SEO efforts are in vain.
SEO is the quickest way to rank high on Google’s SERP and this can only be supported if you’re curating high content on your website.
Gone are the days when Google only paid attention to just good SEOs. Google also wants to know if your content is not only relevant but also engaging enough for your target audience.
So, great content takes your SEO efforts to a much higher dimension which will positively impact your business and boost your website traffic.
Satisfies The Content Need Of Your Audience
Your audience wants content. But they just don’t want any kind of content. They want content that is peculiar to their needs.
You have to talk to your audience like they’re the only ones in the room with you. This is only achievable through great content marketing.
When you’re able to tailor your content to suit the needs of your audience and then make it personal for them, you’re able to satisfy their needs.
This puts them in a comfortable state of mind and now they’re more likely to come back to your brand on their own.
Content Marketing Is Cost Effective
Ummmm…it doesn’t get better than this.
Basically , all of your marketing is just creating good content.
It takes your time, and a bit of sweat of course but it doesn’t cost you money.
You can decide to create content every single day and with and you would never ever need to spend a dime.
This is definitely one of the cheapest digital marketing strategies available.
With content marketing, you’re not hiding scared that you might lose money if you put out content that your audience does not like or engage with.
This is because you’re not spending any money in the whole creation and marketing process of the content.
This makes creating content more flexible. You can tweak it as much as you want to until it fits the needs of your audience without spending anything out of your pocket.
Every Other Digital Marketing Strategy Depends On It
Content marketing is the bedrock of every other digital marketing strategy. You name the digital marketing strategy and I will give you a billion reasons why it cannot thrive without content marketing.
Before implementing any new digital marketing strategy, be it email marketing or SEO or plain social media marketing, your content has to be of great quality.
If you have mediocre content, no matter how great your email marketing or social media marketing is, you will not be able to reach the audience you want to and even if you reach them you will not be able to speak to them in a language they will understand. This will leave them unsatisfied.
Content marketing is the starting block to building a long term home with your customers despite the digital strategy you want to implement.
Promises Great ROI
Like we already established, Content marketing is easily the cheapest form of digital marketing.
You don’t even need to spend money to realize great returns off your content marketing.
This means that, if you decide to spend on your great content, you enjoy very great reruns on investment.
However, before you decide to spend on your content marketing, make sure that your content is a high quality one, so you don’t end up completely wasting your funds and resources.
Helps You Build Trust With Your Customers
Building trust with a customer can be difficult, but your great contents can easily win them over.
By creating contents that are authentic, transparent and speak to your audience , you can begin to unconsciously establish yourself as a trustworthy brand in the minds of your customers.
Once you’ve been able to build trust with your customers, your brand automatically becomes a highly credible one and they can begin to recommend you to their friends and loved ones.
They can also easily offer themselves up for testimonials which will help build even more trust with new customers.
Improves Brand Awareness And Visibility
A business owner’s dream at the end of the day is to realize massive sales.
But, how can you realize that dream if your brand lacks visibility.
A lot of brand owners grapple with invisibility. Content marketing can completely transform your brand by creating awareness for it.
This is how it happens; When you create great content, people automatically want to share it. You don’t even have to ask them to. When they keep sharing your contents, it increases your reach and improves the visibility of your brand. Your business is seen by more people and this increases website traffic which also improves your chances of making lots of sales.
Choses Pull Marketing Over Push Marketing
In the beginning of the article, pull marketing was introduced for a brief moment.
Pull marketing simply means that your target audience or customers are able to make buying decisions on their own without you hard selling to them. Push marketing on the other hand is a more traditional form of marketing and involves a deliberate attempt to put your products and services on the faces of your audience.
People naturally want to make decisions on their own or at least they want to believe that they’re making the decisions on their own.
If your content is good enough and convincing enough, you don’t have to hard sell to your customers.
Hard selling to your customer or push marketing can also chase away potential customers because it can be disruptive and very irritating.
Helps You Build Long Term Relationships With Customers
Unlike other forms of marketing, content marketing helps you build a customer base that is very loyal.
This is because your words have impacted them enough to stick with your brand. Now, they’re operating from an emotional point of view.
You don’t have to be scared that your customers might bounce out after a purchase because your great content was what naturally pulled them to your brand.
Attract New Leads
The best way to generate a new customer base is through content marketing.
You get new customers through great content. You also keep those customers for a long time through creating great content.
So, yes, with great content marketing you can massively target and attract a new audience while still keeping your old audience intact.
Say it! It’s okay. Content marketing is the SHIT!
Content marketing is truly the shit of distal marketing. It’s not only a cost effective way to market your brand but it also really works.
It absolutely works when you are intentional and consistent with delivering great content.
If you’ve not already started using content marketing to massively impact your business,, what are you waiting for?
Hop on this excellent digital marketing band wagon and watch your business transform.