Why Social Media?
In the new digital era, we find ourselves in right now, Social media is the BIG trend. It is a massive and cost-effective opportunity to build a loyal base of customers and reach out to prospective customers. Added to this is increased importance of social media in search engine rankings
Social media keeps evolving as a marketing channel as each prominent social media platforms such as Facebook, twitter, Instagram, Snapchat, LinkedIn etc constantly release new features and updates. Keeping up with these rapid changes can be quite tasking, sometimes you don’t even know where to start and which platform is right for your brand.
Enter Team Bingreach
This is where the Bingreach Social media team comes in. Using our vast experience of the social media sphere we craft the best custom made approach to help maximize your business objectives
By engaging an audience through social media channels, our team will demonstrate the ability to generate awareness, widen your company’s potential reach within your target market, and contribute to driving more website traffic, which will ultimately result in top-line growth.
Of course, the most effective social media marketing happens over time when quality meets consistency.
But how do we do it?
Social Media Audit
We start by performing an audit of your target audience and cross-reference this with your current channels set up – however many this may be. This is a key stage in the process as we’ll make sure the right channels are set up for the right audience in mind. We’ll also make sure these profiles are optimized for best practice too.
CREATING ENGAGING SOCIAL CONTENT
Beginning with a quick yet thorough planning/preparation, our team will plan out a dynamic on-going social content calendar to guide you to your goals.
We will grow an increasing social audience and follower base through hashtag campaigns, strong use of keywords, sharing/retweeting relevant news, staying updated within the industry, and contributing our own unique content to broaden reach.
POSTING COMPANY RELATED UPDATES
Our plan is to engage your social media audience by sharing company news, press releases, events, employee spotlights, and more with emphasis on reaching your target audience at peak periods.
We will also pay close attention to industry trends, and share it. This will help to gain exposure with your target market
INTEGRATE SOCIAL MEDIA ACTIVITY INTO OTHER MARKETING PLANS
With clear communication and monthly brainstorm meetings, we’ll be able to consolidate the marketing initiatives to fit your goals and promotional material.
Campaigns via social media are more important than just sharing about giveaways, sales, contests, and/or promotions. We will agree on a schedule for a series of posts to keep up the exciting momentum for all prospective customers.
PROMOTIONS AND SOCIAL CAMPAIGNS
We will utilize social channels to connect with your follower base and engage them with promotions to get them excited about both current events, and the brand itself.
These campaigns can last as short as a day or can run up to six months. We’ll be able to analyze the results from each campaign, and then we will provide a report of its success.
Results of campaigns can be compared so the most effective promotions, offers, or contests can be replicated.
MONITORING / ANALYTICS
It is important to regularly maintain marketing activity for maximum growth.
We will continually monitor each channel, and will respond to any questions, comments, and posts within an agreed time period. This will allow us to confirm that accurate information is relayed back to the person asking.
We will provide you with:
Daily and Weekly Analytics- Such as follower growth, reach, demographics, comments, “likes”, shares, retweets, etc.
Reporting- Summarizing various results and activities over each quarter.
We will set up a meeting to go over the results and then tweak our approach accordingly.
Say hello using the form below to discuss how we can help you shine on social media.