Twitter has undergone a rebranding and changed its official handle to @X. As a result, the original @Twitter handle is now inactive, and the company’s other official handles have either dropped the “Twitter” name or replaced it with the letter X.

Initially, Twitter briefly updated its new “X” logo with bolder lines. However, Elon Musk, the owner of the social media company, later decided to revert the change as he didn’t like the thicker bars, mentioning that the logo will evolve over time.

The rebranding process hasn’t been entirely smooth, as parts of the site, including the mobile apps, still carry the Twitter branding and name. This has raised some concerns, especially since Microsoft and Meta have existing trademarks related to the letter “X.”

Amidst the rebranding, Twitter had started removing the Twitter logo from its San Francisco headquarters. However, the work was halted when a crane blocking traffic was deemed “unauthorized” by the police.

As part of the rebranding, Twitter’s office has undergone changes, with bird-related items being removed, and conference rooms being renamed with names like “eXposure,” “eXult,” and “s3Xy.”

Additionally, Twitter, now referred to as X, is offering new incentives to advertisers in the U.S. and the U.K. The company is providing discounted pricing for video ads under the “Explore” tab, according to a report from The Wall Street Journal.

However, there have been concerns about potential legal issues due to the existing trademarks held by Microsoft and Meta, which may result in legal challenges to the X rebranding.

As the rebranding unfolds, Twitter’s new identity as X continues to be a topic of interest and attention in the social media and tech community.

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