When you hear the term Content Marketing, what comes to mind? We describe Content Marketing as delivering the content that your audience is seeking in the places that they are searching for it. Content marketing is a vital branch of every digital marketing strategy
If you are quite familiar with the term content marketing that’s great. The next big question is ‘Are you ready to put in the time, money and hard work?
Sometimes you are set to launch your content marketing strategy but then you pull back when you realize how much work and challenges you d have to face. But the point is that you can’t afford to ignore content marketing
To build a successful brand you need an awesome product and then you need awesome content to sell that product. Why you may ask. In the grand scheme of things today, a good product is ONLY as good as what your content makes of it.
To do this to good effects, you need to make the most of available tools to brainstorm and generate contents
I will be discussing the Top 5 Tools to Boost your Content Marketing Campaign (in no particular order) on your digital marketing journey.
These tools cover the most important details you’ll need to address during the duration of your digital marketing campaign
If knowledge is power, BuzzSumo is a content marketing powerhouse.
BuzzSumo has to be the most important tool that we use to Boost our Content Marketing and SEO campaigns. The ability to instantly identify what content is working well in an industry and who the major influencers are.
The two major things Buzzsumo does for you as a content marketer are;
· Analyze what content performs best for any topic or competitor.
· Find key influencers to promote your content.
The tool tells you how content performs online. It also breaks down that performance by many metrics across domains, keywords or topics.
Getting started is as simple as entering your keyword into the search box. In this case, we type in “Content marketing”
BuzzSumo delivers a list of content marketing related posts. These are sorted by Total Shares and broken down by shares across different networks. You can filter this search by date, language, country or content type.
The result is a priceless data that tells you exactly what content resonates with your audiences. This data helps marketers like you better create, optimize and promote content.
Enter your company’s domain on the Trending tab and you’ll receive a full report of your top shared content. Can you think of an easier way to quickly determine what content works and how to optimize future efforts?
This tool is easy to use but you must put in a little effort to learn the ropes. It is also free to use but to enjoy its full features you would have to subscribe to a monthly or yearly paid plan;
Pro: $79/month (billed annually) or $99/month (billed monthly)
Pro+Trending: $139/month (billed annually) or $179/month (billed monthly)
Creating high quality content is never always enough. Why bother if your target audience cant see the awesome content you just created?
After you create your masterpiece, you have to share it across your social media platforms.
Buffer provides a better way to share on social media. It doesn’t matter if you are managing one social media account or several, it’s this type of tool that will keep you on track and allow you to generate meaningful results.
One really awesome feature on Buffer is the ability to schedule posts across your social media platforms for the future. Buffer says,
“Buffer shares your content at the best possible times throughout the day so that your followers and fans see your updates more often. Get the most out of each post.”
How else does Buffer help you exactly? As one of our favorite Tools to Boost your Content Marketing strategy;
· It lets you schedule posts for four of the most popular social networks. Buffer is mainly a social posting schedule for Facebook (profiles and pages), Twitter, LinkedIn (profiles and pages), Google+ and Pinterest.
· It gives you total control over your posting schedule without having to schedule every single post separately
· The best part of all is that it is FREE and it lets you see your engagement stats so you know what’s working. You would subscribe to a paid plan to access more of its premium features such as link shortening, adding more social profiles and analytics.
Since its founding in 2006, HubSpot has continued to grow. The company really caught fire when the content marketing revolution started.
HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. The real KING of inbound marketing.
HubSpot is not a single tool that focuses on any one part of your content marketing strategy. Instead, it’s described by the company as follows:
“From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.”
You gain access to tools that assist with 10 distinct tasks, including:
· Search engine optimization
· Social media
· Lead management
· Landing pages
· Marketing automation
Many beginners believe this is a complex tool to use but don’t get it twisted. Hubspot is way more advanced than so many other tools out there but this is a good thing. Putting in the time to master its feature would give you a massive advantage in the content marketing Warfield.
As with most content marketing tools, Hubspot is free to use with paid plans to access advanced features thus making it one of the top Tool to Boost your Content Marketing
4. Google Analytics
So you have put in so much resources into creating content, promoting them on social media and connecting with influencers. Great job! But you are still missing out on a key task. Tracking your progress!
This is where Google Analytics comes in. Google Analytics is one of the best Tools to Boost your Content Marketing strategy
With Google Analytics you can determine;
· How much traffic your content generates
· What types of content are performing best
· Where is the majority of your traffic coming from
· Which keywords are driving the most traffic
Take this analytics report for example
In this example, organic search traffic makes up a large part of the website’s overall traffic. The result points to search engine optimization success. But it also shows that there is room for improvement in other key areas, such as social traffic.
Google Analytics provides you with the end result that shapes your future campaigns. It is super important you spend time to understand how you can harness the power of Google Analytics for your business/brand.
There is no way to reach your content marketing tactic goals without creating high-quality content. It’s not possible.
If you need help in this department, Hemingway Editor is a neat tool that can give you a push in the right direction.
This tool identifies problems with the writing of your blog posts, allowing you to fix issues as you create content, before posting.
Here is an example that shows many different types of errors.
From this sample you can tell the post was far from perfect but it still had a good readability score. After a few tweaks to the adverb count and sentence count, the post was ok to publish.
It must be said that these tools do not guarantee instant success. However constant good use of one or more of these tools would over time help you launch and sustain a great content marketing campaign.
Need help drafting or executing the perfect content strategy for your business? Our content team boasts leading public relations professionals, bloggers, editors, and social media specialists to help set you on the right path,
Contact us today to discuss more on the unending possibilities we can offer for your brand and business growth via proper content marketing.
Are there any tools you find useful in your content marketing tactics, please feel free to share in the comment section. We’d love to learn from you.