AQUILA RECORDS [Web Design, Development]

OUR CHALLENGE

AQUILA RECORDS is a Nigerian record label but has now grown to have offices in the UK and the US in a bid to bridge international borders with her sound.

Our team was challenged to build a standard minimalist website with key focus on the music and it’s artistes. They also wanted to have an online shop to sell brand merchandise

 

WHAT WE DELIVERED

Website Design

Used their existing branding in a fresh and minimalist design

Website Development

Built on the WordPress CMS for a better user experience while also incorporation a Woo commerce store to sell brand merch to fans

Search Engine Optimization

Set up the website to be search friendly

 

THE RESULT

Ensuring a website is user-friendly can only be achieved through UX research before starting the design. We conducted a thorough workshop with a variety of stakeholders to ensure we had a full picture of who the Aquila Records users are, and what they need from the site.

Topics included opinions on the previous site, customer persona development, and user journey mapping.

These findings helped us to structure the navigation and informed the various page layouts, to ensure users found the information they needed as soon as possible.

As requested, the Aquila website is Minimalist, Fully optimized for search, mobile responsive and has a shop feature to sell exclusive brand merchandise.

 

FUTURE GOALS

We also continue to support the Aquila Records team with web management services.

We partnered with Bingreach Digital to design our website. We found them incredibly helpful and patient as we really didn't know what we wanted. DAVID met with us on numerous occasions and we found the whole process a great experience. We ended up with a website we loved. I would definitely recommend Bingreach - you won't be disappointed.
Ibrahim BaIbrahim Babatunde Ibrahim batunde Ibrahim
Ibrahim Babatunde Ibrahim
Former General Manager, Aquila Records
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